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Real Estate Analytics: Properties, Lead Sources and Business

BrokerBee turns everyday activity into answers: which properties attract interest, which lead sources actually produce deals, and how this month compares to last.

Property analytics follow each listing from views to enquiries, visits and deals; lead-source analytics compare channels by leads and deals; business analytics compare revenue, expenses, profit and conversion month by month.

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BrokerBee property analytics with views, enquiries, visits and conversion

BrokerBee is in development. This page describes the product we are building; features and timelines may change before launch.

Capabilities

Property & Business Analytics in BrokerBee

  • Property performance

    Views, unique visitors, photo and video views, call and WhatsApp clicks, enquiries, visits and deals.

  • Conversion rate

    From views to deals for every property.

  • Lead source analytics

    Leads and deals by Instagram, property URL, WhatsApp, phone, referral and more.

  • Monthly comparison

    Revenue, expenses, profit and deals versus last month.

  • Agent performance

    See which agents close deals.

  • Low-engagement alerts

    Spot properties that aren’t getting attention.

How it works

Step by step

  1. 1

    Work as usual

    Listings, leads, visits and deals generate data.

  2. 2

    Open analytics

    See properties, sources and the business.

  3. 3

    Compare

    Month on month, source by source.

  4. 4

    Act

    Invest in what converts, fix what doesn’t.

Benefits

Why it matters

  • Spend smarter

    Put marketing money into sources that close.

  • Fix slow listings

    Know which properties need better photos or pricing.

  • Grow deliberately

    Track progress month by month.

  • Recognise performers

    See who’s converting.

FAQ

Frequently Asked Questions

Where does the data come from?

From BrokerBee’s own records — property pages, leads, visits, deals, revenue and expenses.

Can I see which marketing channel works best?

Yes. Lead-source analytics compare leads and deals for each channel.

When is analytics available?

Core dashboard metrics are planned for the first release, with advanced analytics in phase two.

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